Don Dodge on The Next Big Thing: How Apple's $50M iPhone decision cost it $11 Billion

A timely reality check from Don Dodge (see the post for more details) 

Is the stock market crazy? But wait, the whole rebate, even if everyone uses their coupon, would only amount to about $50M...$100M worst case. There have been somewhere between 500,000 and 1 million iPhones sold. Multiply that by $100 and you get $50M to $100M. How could the stock market penalize Apple $11 Billion dollars?

Don Dodge on The Next Big Thing: How Apple's $50M iPhone decision cost it $11 Billion