Business Technology : Google's Real Monopoly: Not Just Online Ads

WSJ on Goggle's challenges in Washington this week (the DoubleClick acquisition review) 

First, the Internet is still relatively new, and people are just now starting to figure out what information they’re comfortable sharing about themselves. In many cases, it’s already too late – they’ve already shared it. In others, they aren’t aware that they’re sharing something – search data being a good example – because there really isn’t a similar real-world behavior to compare it to. People are just starting to become concerned.

Second, as more and more aspects of work and life move online, the companies who provide services in the real world start looking for a way to provide a similar service online. They often find that Google is already there. “It’s hard to figure out if they’re your best friend or your competition,” a CIO once told this blogger.

Add it all together and Google’s “do no evil” motto may not be enough to pacify people.

Business Technology : Google's Real Monopoly: Not Just Online Ads