MTV, RealNetworks to Mount Challenge Against iTunes - New York Times

Looks like Rhapsody is the non-iTunes leader by default these days. 

MTV Networks said yesterday that it would fold its floundering digital music service into a venture with RealNetworks, owner of the Rhapsody music subscription service, as part of a renewed challenge to Apple’s market-leading iTunes store.

MTV’s year-old Urge service, which gained little traction despite being packaged with Microsoft’s Windows Media Player software, will be combined with RealNetworks’ service in a partnership called Rhapsody America. The venture will be led by Urge’s manager, Michael Bloom.

Rhapsody also came pre-installed on the HP laptop I bought during the weekend, along with a lot of HP and other stuff that I uninstalled...

MTV, RealNetworks to Mount Challenge Against iTunes - New York Times