Microsoft Lowers Price of Xbox 360 by $50

 Game console competition intensifies

Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360™ by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title “Madden NFL 08” on Aug. 14. “Madden NFL Football,” one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.

Microsoft Lowers Price of Xbox 360 by $50: Price drop coincides with release of “Madden NFL 08” on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.