Out of Chaos, Order. Or So Google Says. - New York Times

 Attempting to make more of the world's information -- in this case Google's business strategy -- universally accessible and useful...

Speaking at the annual shareholder meeting on Thursday, Eric E. Schmidt, the chief executive, said Google’s long array of initiatives was organized around three ideas.

“Our next strategy evolution is to really think about three components,” Mr. Schmidt said. “Search, ads and apps,” he said, using a common shorthand for applications, or software programs.

Source: Out of Chaos, Order. Or So Google Says. - New York Times