Q&A: A Week in the Fast Lane of Interactive Entertainment: Peter Moore, the head of Microsoft's Interactive Entertainment Business, discusses how Xbox 360 is changing the way people interact with their television [...]

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PressPass:  Your keynote at NAB 2007 was titled “Interactive Entertainment Goes High Definition and Online…And How TV Will Never Be the Same Again.” How is Xbox 360 ushering in an era of change in the digital entertainment arena?

Peter Moore: Television has changed forever. Video game consoles are bringing social networking and HD entertainment delivered over the Internet to TV for the first time. In November we launched Xbox LIVE Video Marketplace, which allows Xbox 360 owners to download hundreds of standard and high-definition, full-length TV shows and movies directly to their consoles. Partners like CBS, Warner Brothers, MTV and Paramount Pictures tell us that Xbox 360 became the #2 distributor of TV and movie content on the Internet overnight, only behind iTunes. But we’re #1 in high definition and #1 where it matters most – in the living room. On the social entertainment side, next month we’ll launch Games for Windows Live on the PC and Windows Live Messenger on Xbox 360, expanding the largest social network on television.

Source: Q&A: A Week in the Fast Lane of Interactive Entertainment: Peter Moore, the head of Microsoft's Interactive Entertainment Business, discusses how Xbox 360 is changing the way people interact with their television [...]