Searching for Michael Jordan? Microsoft Wants a Better Way - New York Times

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Despite a lack of visible progress in catching up with Google, the leader in Internet search engines, Microsoft says it still believes that it will eventually turn the tables by improving the quality of its search results and by changing the way computer users search.

It is all part of an arms race for search supremacy that has engaged top researchers at both companies.

Source: Searching for Michael Jordan? Microsoft Wants a Better Way - New York Times