Collaboration Loop - Lotusphere 2007 Impressions: IBM Lotus Connections

4th and final post in my Lotusphere 2007 series; see the full post for more on Connections. 

IBM, for most people, is not the first vendor that comes to mind for hip-and-happening software innovation.  Sure, some overzealous open source advocates with IBM got in trouble a few years ago for spray-painting penguins on San Francisco sidewalks (to emphasize IBM’s commitment to Linux), and IBM annually spends millions of dollars in advertising, sometimes with clever and fashionable television commercials, but IBM has definitely not been in the same consumer awareness zone as Google, Facebook, or leading wiki service providers such as Socialtext.

With IBM Lotus Connections, a new offering unveiled at Lotusphere 2007, IBM aims to make social software more accessible to and relevant for business contexts.

Source: Collaboration Loop - Lotusphere 2007 Impressions: IBM Lotus Connections