Interesting reality check...
Microsoft Corp. founder Bill Gates proved even more appealing than cuddly babies in the eighth-annual Harris Interactive/The Wall Street Journal ranking of the world's best and worst corporate reputations.
Top-ranked Microsoft managed to beat Johnson & Johnson, whose emotionally appealing baby-products business had kept it in first place for a remarkable seven consecutive years. In the Reputation Quotient survey conducted by market-research firm Harris Interactive Inc., respondents gave Microsoft very high marks for leadership and financial results. But Mr. Gates's personal philanthropy also boosted the public's opinion of Microsoft.
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