Newspapers to Test Plan to Sell Ads on Google - New York Times

More on Google's print plans (this one, unlike the WSJ link below, doesn't require a paid subscription) 

For Google, the test is an important step to the company’s audacious long-term goal: to build a single computer system through which advertisers can promote their products in any medium. For the newspaper industry, reeling from the loss of both readers and advertisers, this new system offers a curious bargain: the publishers can get much-needed revenue but in doing so they may well make Google — which is already the biggest seller of online advertising — even stronger.

Source: Newspapers to Test Plan to Sell Ads on Google - New York Times