No longer just about BFRs...
At a Cisco Systems Inc. sales meeting in Las Vegas last month, new marketing chief Susan Bostrom took the stage to deliver an unorthodox message: Cisco, she said, was no longer just a company that provides network equipment. Instead, she said, the Silicon Valley tech giant would change how consumers communicate and view television.
Source: WSJ.com - Expanding Into Consumer Electronics, Cisco Aims to Jazz Up Its Stodgy Image
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