Magazines Going to the Web to Get Students to Read - New York Times

Interesting milestone. 

A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert more students into magazine readers and introduce them to a digital medium that might stand up to print.

Source: Magazines Going to the Web to Get Students to Read - New York Times