WSJ.com - With adCenter, Microsoft Bids For Web-Search Bonanza: "Microsoft Corp. today plans to show off the auction system it hopes to use to tap into the gusher of advertising dollars flowing online. The system, called adCenter, will be introduced at a conference the software maker is holding for hundreds of advertisers in Seattle. It's Microsoft's most ambitious effort yet to catch Google Inc., whose own system has been key to that company's runaway revenue growth.
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Microsoft's pitch yesterday and today features speeches by Messrs. Gates and Ballmer, a rare double billing that shows just how much is riding on the initiative's success. The company has rented out Safeco Field, the ballpark where the Seattle Mariners play, for the finale tonight. So far, adCenter is getting high marks from advertisers who have tested it, partly because Microsoft has taken pains to court them and solicit their feedback."
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