For MySpace, Making Friends Was Easy. Big Profit Is Tougher. - New York Times

For MySpace, Making Friends Was Easy. Big Profit Is Tougher. - New York Times: "MySpace now displays more pages each month than any other Web site except Yahoo. More pages, of course, means more room for ads. And, in theory, those ads can be narrowly focused on each member's personal passions, which they conveniently display on their profiles. As an added bonus for advertisers, the music, photos and video clips that members place on their profiles constitutes a real-time barometer of what is hot."

Extensive snapshot of current MySpace realities.