BW: Gauging Google's Gaffes

BW: Gauging Google's Gaffes: "GROW UP. Analysts and marketing gurus say that when it comes to communicating with the public and shaping its image, Google has some growing up to do. 'It's inevitable that at some point [Google's technological edge] is going to be neutralized, and online search is going to become a Pepsi-and-Coke market -- that's when marketing becomes much more important,' says Peter Sealey, a consultant and professor of marketing at Stanford who was a chief marketing executive at Coca-Cola and Columbia Pictures. 'When people start warming to other brands, Google won't know how to stop it because they won't know enough to understand why it's happening.'"