Putting The Screws To Google

Putting The Screws To Google: "What if 2006 is the year big media players take aim at Google's kneecaps?
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"FOR THE LIFE OF ME, I CAN'T IMAGINE why they haven't done it," says Tom Curley, CEO of Associated Press. Here's one reason: Doing it would require spinal implants for intimidated media barons. But the notion that some pushback is pending is not far-fetched. Curley says he is talking with potential partners about setting up subject-specific Web packages -- say, for travel or basketball -- that will include content from multiple media. Once partners are on board and packages are finalized, search engines will be invited to bid for that traffic."

Interesting scenario -- read the full article.