Internet Explorer 7's Greatest Enhancement- ADTmag.com: "Despite its potential for push-based content delivery, RSS has only seen modest acceptance outside the tech-savvy world.
Research conducted by Ipsos for Yahoo! [pdf] shows that while 12% of surveyed Yahoo! users know what RSS is, only 4% of surveyed IE users knowingly use it. A further 27% use RSS without being aware of it. This leaves 69% of web users – people who use the web regularly to read news headlines and so on – who either don’t know about RSS or just choose not to use it."
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