WSJ.com - Adobe Gets Off To Fast Start Following Macromedia Close: "The acquisition of Macromedia is a major undertaking for Adobe, which has to prove it can handle the complexities of integrating a large acquisition.
The deal creates a company with almost $2 billion in revenue and a market reach that rivals Microsoft Corp. (MSFT) through the ubiquitousness of Adobe's portable document format (known as PDF) and Macromedia's Flash.
But the combined company also faces competitive threats. Microsoft is increasing the pressure on Adobe with software that takes aim at PDF and Photoshop. Likewise, Flash faces a challenge from the emergence of AJAX (Asynchronous Java and XML) - a method for building interactive Web pages using industry-standard tools."
Macromedia no longer exists -- Adobe hasn't gotten around to rebranding the Macromedia products yet, but www.macromedia.com now leads with "Adobe formerly Macromedia".
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