Microsoft Introduces Web Services, Competing With Google and Yahoo - New York Times: "Until recently Microsoft did not have its own Internet-based advertising technology, but instead relied on Overture, now owned by Yahoo. However, the company, which is based in Redmond, Wash., said that it had made progress in deploying its own search-based advertising engine, which is now being tested in France and Singapore.
'We will be leaders in terms of understanding where ads really serve the user to get their jobs done, not just in a search box on the Web,' said Ray Ozzie, a chief technology officer at Microsoft."
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