Microsoft’s Steven Sinofsky Discusses Support for the PDF Format in Office “12”

Microsoft’s Steven Sinofsky Discusses Support for the PDF Format in Office “12”: "PressPass: Why did you choose to include this functionality in Office “12”?
Sinofsky: In each release of Office we balance the features in the product that are innovative and the features that are in response to explicit customer requests. For example, the new user interface unveiled at the Professional Developers Conference (http://www.microsoft.com/presspass/press/2005/sep05/09-13PDC05Day1PR.mspx) represents a truly innovative approach to providing a highly productive environment for 21st-century document creation. The Save As PDF technology represents a direct response to our customers, who have asked for this feature through many channels of customer feedback. For example, we receive requests through our MS Wish customer connection site on Microsoft.com. Requests for PDF functionality in Office represent the #2 request when customers interact with our worldwide support organization. Every month we receive over 120,000 queries worldwide for “PDF” through Microsoft Office Online. And of course, our MVPs have expressed strongly their desire to see this functionality integrated with Microsoft Office. We are answering these requests."