Microsoft?s Ambitions Soar with SQL Server 2005 Reporting Services

Microsoft?s Ambitions Soar with SQL Server 2005 Reporting Services: "When Microsoft Corp. announced its free SQL Server 2000 Reporting Services add-on last January, the software giant was careful to position it as a non-disruptive product entry into an already crowded reporting tools marketplace.
With Reporting Services 2.0, slated to ship with Microsoft?s forthcoming SQL Server 2005 database, the software giant is taking a very different approach. To wit: Microsoft officials have eighty-sixed the humility and are ready to discuss Reporting Services as a product on par with established entries from Actuate Corp., Business Objects SA, Hyperion Solutions Corp., and others.
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Redmond’s SQL Server point man has also touted SQL Server 2005’s revamped Integration Services (nee Data Transformation Services) component, which he says has been “built … from the ground up to compete with the Ascentials and the Informaticas of the world.”"