Industry Leaders Embrace Windows Media Video 9 (VC-1) and Windows Platform to Reinvent Broadcast Distribution and Media Creation

Industry Leaders Embrace Windows Media Video 9 (VC-1) and Windows Platform to Reinvent Broadcast Distribution and Media Creation: "Today at the National Association of Broadcasters convention, NAB2005, Microsoft Corp. announced that leading professional broadcasters and solution providers are now using Windows XP and Windows Media Video 9 (Microsoft's implementation of VC-1, the proposed Society of Motion Picture and Television Engineers (SMPTE) standard) to power new levels of efficiency in broadcast production and distribution. CBS NEWSPATH, the world's largest satellite newsgathering operation and a technology leader in its field, is deploying a news contribution and distribution system developed by Generation Technologies Corp. using Windows Media Video 9 (VC-1) for the rapid, cost-effective and high-quality delivery of CBS content to and from its nationwide affiliates.
Also at NAB2005, Microsoft is demonstrating a new 64-bit version of Windows, Windows XP Professional x64 Edition, a powerful platform with faster performance, increased control and enhanced reliability, ideal for media creation. Producers of leading content creation tools, such as Cakewalk and NewTek Inc., have announced plans to deliver 64-bit implementations, and Microsoft will demonstrate the forthcoming 64-bit version of Windows Media Encoder."