Yankee Group - Daily Yankee Viewpoint - Macromedia Makes Web-Based Meetings and Presentations a Breeze

Yankee Group - Daily Yankee Viewpoint - Macromedia Makes Web-Based Meetings and Presentations a Breeze "Macromedia is positioning Breeze as an online presentation and Web-based meeting solution that can include rich media animation, streaming video, and interactivity. A key competitive advantage is that it creates live and on-demand presentations in Flash (presentations can also be converted to Flash), which can be viewed by 98 percent of all desktop users connected to the Internet. This contrasts with WebEx’s proprietary format, which is only viewable by users that have downloaded a 1MB plug-in (fewer than 5 percent of all Internet-connected computers)."

I've been in a few Breeze Live-facilitated meetings lately -- it's a very compelling alternative to WebEx, PlaceWare, and others. I take issue with the assertion that "The core technology and key personnel that support Breeze are from Macromedia’s acquisition of online presentation and training solution provider Presedia in January 2003", however; the Live part of Breeze Live is based on the Flash Communications Server, which was built entirely within Macromedia.

Via Analyst Views