Smart Mobs - Comparative Shopping with a Camera Phone "According to their press release, NeoMedia have combined one winning technology: Amazon's Associate program (which lets business access the Amazon catalog database), and one failed technology: the CueCat (where bar codes in advertisements would lead people to websites) into one interesting m-commerce application.
The shopper works by using your (Nokia) cameraphone to take a picture of a book's ISBN number (by using the bar code). Then using a proprietary application, the picture is sent to NeoMedia, who will use the bar code to determine the ISBN number and send you Amazon's price for that book. No mention is made of whether you will be able to purchase the book from your handset."
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