BW Online | July 21, 2003 | "Our Biggest Competitor? The Status Quo"

BW Online | July 21, 2003 | "Our Biggest Competitor? The Status Quo" "To hear Ray Ozzie tell it, he and his cohorts at Groove Networks never thought about pitching their user-friendly collaboration software to small businesses. Then, the e-mails and phone calls started rolling in. "We've noticed this emerging phenomenon," Ozzie says. "The smaller businesses are just getting [the software] and figuring out what it's useful for." Now, Groove offers specific software packages for small and medium enterprises (SMEs), and is looking for ways to further extend its reach in both the U.S. and British small-business markets."
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"You have to care about how people interact with one another and [about] social dynamics in order to be successful in this kind of endeavor. And so, if you find yourself talking about technology a lot, you're probably not thinking about the right thing."