Read Darwin -Are You Ready for Social Software?

Read Darwin -Are You Ready for Social Software? "Despite the wet blankets and the naysayers, we are witnessing the appearance of a new crop of inductive, bottom-up social software that lets individuals network in what may appear to be crude approximations of meatworld social systems, but which actually are a better way to form groups and work them.
Perhaps just as interesting as the way that social software is transforming group interaction — across different time zones or in the same room — social software is destined to have a huge impact on how businesses get at their markets. So the essential elements of social software will be incorporated into more conventional software solutions, changing the way collaboration and communication is managed within and across businesses, and ultimately transforming how companies sell and interact with customers."