I, Cringely | The Pulpit: Go to the Back of the Bus -- Intel's Plan to Crush Competitors by Making More and More of Your Next PC "It all comes down to earnings growth. In order to keep its earnings growing in a market that is no longer enjoying 20 to 30 percent annual revenue growth, Intel has to make sure it makes more and more of the next computer you buy. The ultimate goal is to make sure that computer has an Intel processor with Intel support chips on an Intel motherboard. Then it is only a short step to having Intel make the whole computer, which they will gladly do. Maybe it will work, but this strategy is going to lead to interesting responses from Intel competitors and customers alike. Fortunately, such responses can only be good for the consumers, for you and me."