Site for the Truly Geeky Makes a Few Bucks "But far away from the buzz and the glamour, Slashdot survives and thrives. Run out of a basement office in a suburb of Ann Arbor, Mich., Slashdot has remained true to the slogan: "News for nerds. Stuff that matters."
The secret to the online publication's moderate success? "They didn't buy a Super Bowl ad," joked Sean Bergeron, a fan from Virginia.
It's a little more complicated than that, but not much. The company keeps its expenses low. Its creators write about what interests them. And — here's where the business model may not be everyone's cup of Bawls Guarana energy drink — they don't seem to care if the operation actually makes any money."