The New Arena for Video Games "For example, installing an online game on a PC is, in most cases, only the beginning to actually playing on the Internet. Besides the challenge of configuring the PC and game for online play, the very act of finding someone to play can be an irksome task of wandering virtual lobbies and rooms begging and negotiating by way of keyboard chat.
In contrast, what Sony, Microsoft and Nintendo are trying to do is what John O'Rourke, director of worldwide marketing for Xbox, calls making the game experience "console simple," meaning that online games cannot initially demand more than a few button clicks on the control pad."