Digital Video Recorders Give Advertisers Pause "The free television that we've all enjoyed for so many years is based on us watching these commercials," said Jamie C. Kellner, chief executive of Turner Broadcasting. "There's no Santa Claus. If you don't watch the commercials, someone's going to have to pay for television and it's going to be you." I will gladly pay for quality TV content -- what I want, when I want, where I want.