Analyst: Xbox may miss sales targets - Tech News - CNET.com "If they sell a lot--since it's a low, negative-margin product--then it's a bit of a concern, but if they don't sell as many, then in terms of near-term profit, it's more reassuring," said Jonathan Geurkink, an analyst at Ragen MacKenzie. ... "But long term, you want to see more consoles out there and hope that the software sales turn a profit. You're going to be more interested in the long-term strength of that," Geurkink added.